Pumpkin spice season in 2020, marked by the release of the Pumpkin Spice Latte at Starbucks, started on August 25. This was the earliest recorded return of the Pumpkin Spice Latte at Starbucks for that year. Generally, pumpkin spice season has been starting earlier over the years, with releases around late August rather than the traditional fall start in September.
In summary, for 2020 the pumpkin spice season began on August 25.
