The new iPhone, the iPhone 17 series, is coming out with an official launch event scheduled for Tuesday, September 9, 2025, at 10 a.m. PT. Pre-orders will likely begin on Friday, September 12, 2025, and the iPhone 17 models should be available in stores and online starting Friday, September 19, 2025. This release is expected to include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultra-thin iPhone 17 Air model. The event will also feature other Apple products, including updates to the Apple Watch and AirPods. The iPhone 17 lineup is rumored to bring design tweaks and camera improvements while maintaining the typical fall release pattern that Apple follows annually.