The second decision, referred to as "The Second Decision" by LeBron James, was announced on Tuesday, October 7, 2025, at 12 p.m. Eastern Time. This event was a promotional announcement, specifically an advertisement for LeBron James' collaboration with Hennessy cognac, rather than a retirement or career-related decision. The announcement was a playful nod to his original televised special called "The Decision" from 2010, which revealed his move from Cleveland Cavaliers to Miami Heat. The 2025 event sparked significant speculation but ultimately was a marketing campaign launch rather than an announcement about his basketball career.
