when is ulta beauty world 2026

Ulta Beauty World 2025 is a one-day immersive beauty event scheduled to take place on April 26, 2025. The event will be held in San Antonio, Texas, at the Henry B. González Convention Center. It will feature over 195 beauty brands and offer experiences such as founder meet-and-greets, live demos, makeup and hair tutorials, swag bags worth over $1,000, music, and more. The event runs from 9 a.m. to 4 p.m. Central Time, with doors opening at 8 a.m. CT.