when is xbox game pass price increase

The Xbox Game Pass price increase took effect on October 1, 2025, for new subscribers, with existing subscribers seeing the increase starting November 4, 2025. The Ultimate tier price increased significantly, from $19.99 to $29.99 per month in the US, and from £14.99 to £22.99 in the UK, representing around a 50% hike. Other tiers like Essential and Premium saw either no price increase or modest changes, but the biggest change is for the Ultimate plan, which now also includes more benefits like 75 day-one releases yearly, Ubisoft Plus Classics, Fortnite Crew, and improved cloud gaming experience.