When researching a specific employer, the key information to look for includes:
- Company background: What it does (products/services), history, mission, location, markets, competitors, and recent news or changes (mergers, launches, economic effects).
- Company culture and values: Core values, workplace culture, employee expectations, HR policies, and how the company presents itself internally and externally.
- Recruitment details: Available roles, required qualifications and skills, recruitment process stages, application deadlines, and contact information.
- Financial health and stability: For public companies, review financial statements, stock performance, and other indicators of growth and stability; for nonprofits, review funding.
- Employee insights and reviews: Look at employee reviews on sites like Glassdoor, as well as social media portrayals to understand the company environment and benefits.
- Industry context: Research the industry in which the company operates, current trends, and its position against competitors to understand challenges and opportunities.
- Practical considerations: Location, work environment, benefits, salary, and any unique perks that might influence your decision.
Also, useful sources include the company's official website, social media, employment review websites, industry news, and informational interviews with current or former employees to get insider perspectives.
This comprehensive approach helps tailor application materials, prepare for interviews, and assess if the employer aligns with personal and career goals.