The best times to post on TikTok in 2025 generally fall between early mornings and late evenings, with some variation by day:
- Mid-week (Tuesday to Thursday), 10 AM to 11 AM EST, is the best overall window for high engagement since many users are on breaks or starting their day and checking social media during downtime.
- Specific good posting times by day (EST) are:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM (midnight), 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Posting right before your audience checks TikTok maximizes visibility because the algorithm values fresh content. The best time can also depend on your audience's location and habits, so these times are a solid starting point to test and adjust from based on your own TikTok analytics.
Some sources also highlight:
- Wednesdays between 2 PM and 5 PM show higher engagement.
- Fridays at 8 PM can yield peak engagement.
- Evenings from 4 PM to 9 PM on Thursday through Sunday can be effective posting windows for many creators.
Overall, aiming for the morning or early evening slots around the given times is a good strategy for TikTok posting in 2025.
