The phrase "When they ___" is recognized as the start of a memorable Michelle Obama line, notably appearing as a crossword clue answer with the solution "GOLOW," which completes the phrase "When they go low, we go high." This line is famously attributed to Michelle Obama, emphasizing a message of taking the high road in the face of negativity or adversity. The clue and its answer were recently used in the New York Times Mini Crossword in May 2025.
Michelle Obama herself is a lawyer, writer, and the first African-American First Lady of the United States, married to Barack Obama, the 44th President. She is known for her advocacy and memorable public speaking, which includes lines like the one starting "When they ___" that underline her inspirational messages.