The Ice Bucket Challenge was popular and went viral on social media primarily during the summer of 2014, especially in July and August. It was a global phenomenon used to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research. The challenge involved pouring a bucket of ice water over one's head, filming it, and nominating others to do the same, often accompanied by donations to ALS charities. It raised over $115 million worldwide in just a few weeks in 2014.
The challenge was co-founded by Pat Quinn and Pete Frates and quickly became a viral social media trend with participation from celebrities, politicians, and everyday people. It generated more than 2.4 million tagged videos on Facebook and extensive coverage on other platforms.
The Ice Bucket Challenge has seen a resurgence in 2025, this time to promote mental health awareness and fundraising, driven by a student club at the University of South Carolina. However, its original peak popularity and viral impact were in 2014.
In summary, the Ice Bucket Challenge's peak popularity was in mid-2014, specifically July and August, making it a defining viral event of that summer.
