Amazon doesn’t publish one universal schedule for “the next sale,” but it runs major deal events throughout the year and there is almost always some kind of promotion or coupons active.
Big annual sale events
These are the major site‑wide sales that repeat each year (dates can shift slightly year to year):
- Prime Day: A large sale for Prime members in mid‑July with broad discounts across many categories.
- Prime Big Deal Days (often called “October Prime Day”): A big Prime event in early October that kicks off holiday shopping.
- Black Friday and Cyber Monday: Late November sales with heavy deals on electronics, gifts, and more, often running as an extended event over several days.
- Holiday and end‑of‑year sales: Promotions throughout December, sometimes including Boxing Day or year‑end clearance deals.
Other recurring sales
Beyond the headline events, Amazon also runs smaller but frequent themed sales:
- Seasonal events like Spring or Summer sales, often starting in late March for spring and mid‑June for summer, with discounts on seasonal goods.
- Occasion‑based deals such as Valentine’s Day, Mother’s Day, and back‑to‑school sales, focusing on gifts, electronics, and school supplies.
How to know “when the next sale is”
Because Amazon has country‑specific sites, the exact “next sale” depends on where you live and today’s date. To see upcoming deals:
- Check the Today’s Deals or Deals & Promotions page on your local Amazon site, which shows active and upcoming Lightning Deals and sale events.
- If you are a Prime member, watch for banners and emails about Prime Day and Prime Big Deal Days a few weeks before they start.
Typical Amazon sale calendar
Here is a simplified view of how the big events usually fall during a year:
Time of year| Typical Amazon event
---|---
February| Valentine’s Day sale
Late March–April| Spring/“Big Spring” sale
May| Mother’s Day sale
Mid–late June| Summer sale
Mid July| Prime Day
August| Back‑to‑school deals
Early October| Prime Big Deal Days (October Prime)
Late November| Black Friday & Cyber Monday
December| Holiday and year‑end sales
All timing is approximate and can change each year, but using this pattern plus your local Amazon deals page will give you a good idea of when “another sale” is coming up next.
