when will the next prime day be

The next Prime Day event, known as "Prime Big Deal Days 2025," will be held on October 7 and 8, 2025. This is Amazon's second large Prime sale event of the year, following the July event from July 8 to 11, 2025. Prime Big Deal Days in October typically marks the start of the holiday shopping season with various deals. The next Prime Day after October 2025 is expected to take place in July 2026, likely lasting four days as well.