On shoes are designed and developed in Switzerland, specifically with headquarters and R&D located in Zurich. However, the actual manufacturing of On shoes is not done in Switzerland. Instead, the production is outsourced primarily to contract manufacturers in Vietnam, where On collaborates with three main contractors. Additionally, some manufacturing also takes place in China and other Asian countries such as Indonesia, Bangladesh, and India, which are common hubs for sneaker production due to lower labor costs and established supply chains
. The company emphasizes its Swiss engineering and roots, with each shoe tested in the Swiss Alps, but the shoes themselves are made in Asia to leverage cost efficiencies and manufacturing expertise. On is transparent about its suppliers and strives to build long-term relationships with them, reflecting a commitment to quality despite the offshore production
. In summary:
- Designed and developed in Zurich, Switzerland
- Manufactured mainly in Vietnam
- Additional production in China, Indonesia, Bangladesh, and India
- Swiss engineering and testing remain key brand elements
This approach is typical for many global footwear brands that combine design innovation in one country with manufacturing in cost-effective locations abroad
