Specialized bikes are designed in the United States, specifically at their headquarters in Morgan Hill, California. However, the actual manufacturing of Specialized bicycles is primarily done in Asia, with most production taking place in Taiwan and China. The company partners closely with Merida, a Taiwanese manufacturer that owns a significant minority stake in Specialized and produces about 90% of their bikes. Specialized bikes for the North American market are mainly built in Shenzhen, China, while high-end models are often made in Taiwan. Other smaller production occurs in places like Cambodia and Vietnam, especially for certain e-bike models and mid-level bikes. In summary:
- Design and development: Morgan Hill, California, USA
- Manufacturing: Mostly Taiwan and China, with some production in Cambodia and Vietnam
- Major manufacturing partner: Merida (Taiwan) which produces the bulk of Specialized bikes
This global manufacturing approach allows Specialized to maintain quality while managing costs and production capacity.
