LeBron James' "Second Decision" announcement took place on October 7, 2025, at 12 p.m. ET. It was primarily unveiled through his social media platforms such as X (formerly Twitter) and Instagram. The announcement was also connected to a Hennessy advertisement campaign, so besides social media, fans could watch promotional content related to it there. Official streaming on major networks was not confirmed, but the primary viewing method was through LeBron's social media channels and possibly platforms like Instagram Live, X, or YouTube. In summary, to watch LeBron James' "Second Decision," the best and most direct places are:
- LeBron James' official X account (formerly Twitter)
- His official Instagram account
- Possibly other streaming platforms like Instagram Live or YouTube
No traditional TV broadcast was confirmed as of the announcement date. The "Second Decision" ended up being a major promotional campaign reveal rather than a retirement announcement.
