The TV series Hightown is primarily filmed in three main locations that stand in for its setting of Provincetown, Massachusetts:
- Provincetown, Massachusetts itself, where some scenes including the carnival parade were actually shot.
- Freeport, New York, which doubled as Provincetown for much of Season 1. Filming occurred in various locales such as Bagel Dock, Commercial Street, and Guy Lombardo Avenue.
- Wilmington, North Carolina, which replaced Provincetown as the filming location for Seasons 2 and 3, with scenes shot at spots like Carolina Beach Town Hall, Wrightsville Beach, and downtown Wilmington.
These locations together recreate the authentic coastal and community ambiance of the show's Cape Cod setting.