where is lebron making his decision

LeBron James made his latest "decision" public on October 7, 2025, during a video announcement that was a playful nod to his famous 2010 televised decision. However, this "decision" was not about his basketball career or retirement but rather an advertisement. He announced a collaboration with Hennessy, launching a limited edition orange bottle of Hennessy V.S.O.P bearing his name and signature "crowning" gesture. The announcement was made in a setting reminiscent of his 2010 decision video, where he sat across from an interviewer, but the reveal was that he would be "taking his talents to Hennessy" for this new partnership, not making a basketball career decision. This event took place via a video posted on social media and was released earlier than initially planned, partly due to changes in his training schedule. So, this latest decision was made public online and was tied to a brand collaboration, not a basketball league or retirement plan.