The brand in both hot iron and freeze branding is typically placed on relatively flat and visible areas of the animal's body for easy identification. Common places include the:
- Rump (hip area) — this is the most common and effective location for both hot iron and freeze branding because the skin is more exposed, and the brand can easily be seen.
- Over the ribs or shoulder is also used, but the rump is preferred to avoid hide damage and ease visibility.
The placement needs to allow clear, legible branding while minimizing hide damage and maintaining the branding's distinctness.
