LeBron James' "The Second Decision" announcement, referred to as the "decision of all decisions," was scheduled for October 7, 2025, at 12 p.m. ET. The announcement was mainly streamed on LeBron's social media platforms, especially on X (formerly known as Twitter) and Instagram Live. There was no official major TV network broadcast, but fans were advised to watch on these social media channels for the live event. The announcement later turned out to be a promotional advertisement for his collaboration with Hennessy rather than a personal retirement statement.
