The slogan "Jai Jawan Jai Kisan" was coined by Lal Bahadur Shastri, the second Prime Minister of India, in 1965. He introduced this slogan at a public gathering in Uruwa village, Prayagraj, during a time when India was facing both external aggression from Pakistan and food scarcity. The slogan means "Hail the Soldier, Hail the Farmer" and was meant to boost the morale of Indian soldiers defending the country and the farmers ensuring food production. It became immensely popular and symbolized the nation's appreciation for these two vital pillars of India—its defenders and food producers.