Bumble was created by Whitney Wolfe Herd. She founded the app in 2014 after leaving Tinder, where she had been a co-founder and Vice President of Marketing. Whitney Wolfe Herd launched Bumble with the idea that women should make the first move in heterosexual matches, which was a key differentiator from other dating apps. The app was officially launched in December 2014 and has grown significantly since then.