A cover letter should ideally be addressed to a specific person, usually the hiring manager or the person responsible for hiring. Using their name with a proper professional title such as "Dear Mr. Smith" or "Dear Ms. Brown" is best. If the name is not available, conduct some research by checking the job listing, company website, or contacting the company to find the right individual. If the name cannot be found after effort, it is acceptable to address the cover letter to a generic but respectful salutation such as "Dear Hiring Manager," "Dear Recruitment Manager," or "To the [Department] Team at [Company]." It is advised to avoid outdated and overly formal greetings like "To Whom It May Concern" or "Dear Sir or Madam." This approach personalizes the letter and shows attention to detail. In summary:
- Address to a named person if possible, with the correct title.
- If unknown, use "Dear Hiring Manager" or similar.
- Avoid impersonal or overly formal greetings.
This approach makes a positive impression and demonstrates effort to tailor the application appropriately.
