Google Maps was invented by the Danish brothers Lars and Jens Eilstrup Rasmussen. They co-founded a startup called Where 2 Technologies in Sydney, Australia, where they developed the initial mapping software. Google acquired this company in October 2004, and the Rasmussen brothers led the team to launch Google Maps in early 2005. Along with them, two other Australians, Noel Gordon and Stephen Ma, were also co-founders involved in the creation of Google Maps. The invention included key innovations like an interactive mapping system with dynamic zoom and pan features. The core technology is covered by a patent filed by Jens and Lars Rasmussen with their team.