Alix Ashley Earle is an American social media personality and influencer, born on December 16, 2000. She gained significant popularity by posting "Get Ready With Me" videos on TikTok where she shares her daily life and beauty routine openly, including candid discussions about acne and mental health. This authenticity has helped her amass nearly 12 million combined followers on TikTok and Instagram. Earle is known for the "Alix Earle effect," where products she endorses sell out very quickly. She is a marketing graduate from the University of Miami and has diversified her career into podcast hosting, modeling, and entrepreneurship. Earle was named in the TIME100 Creators list in 2025, appeared in the Sports Illustrated Swimsuit issue, and has been involved in various charitable activities such as scholarships and fundraising for hurricane relief. She has also been cast on the 34th season of Dancing With the Stars. Her rise involved sharing her personal struggles authentically, which resonated with her audience, making her a highly influential figure among Gen Z. Her background includes being born in Monmouth County, New Jersey, to a construction magnate father and a mother of Italian descent. She started on TikTok in 2020 during her first year of college and rose to fame largely through her relatable and transparent content. She also hosts the popular podcast "Hot Mess," though had a professional split from its network in early 2025. Despite some controversies regarding past remarks for which she has publicly apologized, she remains a prominent social media figure and role model for many young followers.
