JoJo Siwa is an American entertainer and entrepreneur known for her work as a singer, dancer, actress, YouTuber, and brand creator. She rose to prominence through reality TV shows and later built a broad media and merchandise presence. Key points about JoJo Siwa:
- Early life and rise: Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska. She gained public attention after appearing on Dance Moms (2015–2016) alongside her mother, Jessalynn Siwa. Later she expanded into music and television projects.
- Music and television: Siwa released multiple children’s songs and contributed to Nickelodeon projects, including her own feature film, The J Team (2021). Her music video for the hit single "Boomerang" has amassed well over a billion views on YouTube.
- Personal brand and advocacy: She launched a popular line of hair bows and related products, which became a significant part of her brand. Siwa has used her platform to promote self-empowerment and inclusivity, and she publicly came out as part of the LGBTQ community in 2021. She has supported charitable work, including childhood cancer initiatives.
- Recent activities: In 2024 she released the extended play Guilty Pleasure, led by the single "Karma." She has remained active in entertainment and social media, maintaining a large global audience.
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