who is oobah butler

Oobah Butler is an English author, filmmaker, and internet prankster known for his innovative and comedic social experiments. He gained fame in 2017 by creating "The Shed at Dulwich," a fictional restaurant that became the highest-rated venue in London on TripAdvisor despite never serving a single dish. This stunt highlighted the issues of fake reviews and misinformation on the internet. Butler is also the bestselling author of the book "How to Bullsh*t Your Way to Number 1," which became an LA Times bestseller. He co- hosts the UK version of MTV's Catfish and has produced noted documentaries, including the 2023 Channel 4 documentary "The Great Amazon Heist," which garnered worldwide attention for its exposé on Amazon's corporate culture. Butler is recognized for blending comedy, social commentary, and undercover reporting in his work, accumulating over a billion video views across platforms. He has been described as a master of internet mischief and cultural commentary, with a career marked by stunts such as becoming a top fake designer at Paris Fashion Week and innovative films that critique social media and corporate practices. His unique approach has earned him several media awards and a significant cultural footprint as a creative challenger of norms in the digital age.