The global brand ambassador of Free Fire has been the Korean pop group BTS, announced in 2022, who collaborated extensively with the game on events and designs. However, in India specifically, the brand ambassador is former Indian cricket captain MS Dhoni, named in 2024. Dhoni also has an in-game character named “Thala” and represents the localized Indian version of Free Fire.
To summarize:
- Global Brand Ambassador (as of 2022): BTS (K-pop group)
- Free Fire India Brand Ambassador (as of 2024): MS Dhoni (former Indian cricket captain)
Other notable ambassadors globally have included Cristiano Ronaldo (2020), and various regional celebrities like Mohamed Ramadan in the MENA region and sports icons like Sunil Chhetri in India.
