The new dragon in the den for the 2025 series of the British TV show "Dragons' Den" is Joe Wicks, the fitness expert also known as "The Body Coach." He joined Series 22 as a guest dragon alongside beauty entrepreneur Trinny Woodall and returning dragons like Emma Grede. Joe Wicks is renowned for his fitness and health initiatives, including online HIIT exercises, bestselling books, and a popular fitness app. His arrival as a dragon adds a new dynamic focused on health and fitness innovation within the den of investors. Also notable is that Sara Davies announced she would be stepping away after Series 22 to focus on her own business, indicating some changes in the den's lineup.
Thus, Joe Wicks can be regarded as the significant new dragon in the den for the current 2025 season.
