Alani Nu (including its Alani Energy Drink) was created by Katy Hearn and her husband Haydn Schneider. They launched the brand in 2018, initially focusing on supplements and later expanding into energy drinks in 2019, with a wellness-focused, “clean energy” positioning that emphasized brighter packaging, better flavors, zero sugar, and transparent ingredients. They grew the brand significantly through social media presence and partnerships, eventually leading to a high-profile acquisition in the energy-beverage space.
If you’d like, I can pull up more sources or provide a concise timeline of key product launches and milestones.
