The word "rizz" was popularized and widely credited to content creator Kai Cenat, a popular YouTuber and Twitch streamer. Around 2021, Kai began using the term in his streams and videos to describe someone's smooth charm or ability to successfully flirt or attract others. The word "rizz" is believed to be a shortened form of the word "charisma," focusing on the cool and attractive element of it. Kai Cenat's massive following helped the term spread rapidly among Gen Z on social media platforms, especially TikTok. "Rizz" even became the Oxford Word of the Year in 2023, marking its cultural significance.
