AU Vodka is owned by Welsh entrepreneurs Charlie Morgan and Jackson Quinn, each holding a significant share in the company, with Charlie Sloth also having ownership stakes. Specifically, Charlie Morgan and Jackson Quinn each own 400 shares, while Charlie Sloth (whose real name is Charlie Roullion) owns 200 shares. The company, AU Vodka Ltd, is registered in Swansea, Wales, and is controlled via Jaq Holdings Limited, which owns 75% or more of the voting rights.
Ownership Summary:
- Charlie Morgan and Jackson Quinn are the primary owners, having co-founded the company in 2015, and each has significant ownership stakes.
- Charlie Sloth , a former Radio 1 DJ, invested in 2017 and is heavily involved in marketing, with a stake of 200 shares, representing a notable minority ownership.
- The company is valued at around £150 million, with both founders having a net worth of about £55 million each.
Additional Context:
- It operates as a private limited company with significant control vested in Jaq Holdings Limited.
- The company is recognized as one of the UK's fastest-growing online brands, highlighting its rapid expansion and celebrity endorsements ,.
In summary, AU Vodka is owned by its Welsh co-founders Charlie Morgan and Jackson Quinn, with Charlie Sloth holding a smaller stake and serving as a prominent investor and marketer within the brand.
