The Margaritaville brand is owned by Margaritaville Holdings LLC, which is a subsidiary of Cheeseburger Holding Company, LLC. This company manages and franchises the Margaritaville restaurants, retail stores, hotels, and other ventures themed around Jimmy Buffett's hit song "Margaritaville"
. Jimmy Buffett himself founded the Margaritaville brand, which started in 1985 with a retail store and later expanded into restaurants, hotels, casinos, cruises, and retirement communities
. After Buffett's death in 2023, Margaritaville Holdings continues to operate and expand the brand, with John Cohlan serving as CEO of Margaritaville Holdings
. In summary, Margaritaville is owned by Margaritaville Holdings LLC under Cheeseburger Holding Company, LLC, continuing the legacy of Jimmy Buffett's brand
