MSNBC is owned by Comcast through its subsidiary NBCUniversal. Recently, Comcast has spun off MSNBC and other cable networks into a new company called Versant. As part of this transition, MSNBC is rebranding to "MS NOW" (My Source News Opinion World) and will no longer use the NBC peacock logo or be part of NBCUniversal's news division, establishing an independent operation under Versant's control.