The Denver Broncos are owned by the Walton-Penner Family Ownership Group. This group includes Rob Walton, the majority owner and former Walmart chairman; his daughter Carrie Walton Penner; her husband Greg Penner, who serves as the CEO and controlling owner; as well as other notable members such as Mellody Hobson, Condoleezza Rice, and Lewis Hamilton. The ownership group acquired the Broncos in 2022 for $4.65 billion, making it one of the most expensive sports franchise deals ever. Greg Penner handles the day-to-day operations and represents the Broncos at NFL meetings, while the group focuses on broad strategic management and creating a winning, inclusive culture for the team.