who owns the ufc

The UFC is currently owned by TKO Group Holdings, which is a majority-owned subsidiary of Endeavor Group Holdings. This ownership structure came about after a merger between UFC's parent company and WWE, completed in September 2023. Endeavor Group Holdings holds a controlling stake of 51% in TKO Group Holdings. UFC's President Dana White holds a minority equity stake but is not the owner. The UFC is valued at around $12.3 billion as of 2024, making it a significant asset within the sports entertainment industry.