The current voice of the GEICO Gecko is British actor Jake Wood. He has been voicing the character since the 2010s and is known for giving the Gecko a distinctive Cockney accent, which is associated with working-class London
. Before Jake Wood, the Gecko was voiced by several other actors including Kelsey Grammer, Richard Steven Horvitz, Thomas Bromhead, Dave Kelly, and Andrew Randall
. Wood's portrayal has helped develop the Gecko's character into a more relatable, "guy-next-door" type with a more natural and expressive voice