Whole Foods Market is an American multinational supermarket chain headquartered in Austin, Texas, specializing in natural and organic foods. It sells products free from hydrogenated fats, artificial colors, flavors, and preservatives, and is known for its USDA-certified organic selections
. The company was founded in 1980 and has expanded through acquisitions and organic growth, now operating over 500 stores across North America and the UK
. Whole Foods emphasizes product quality with strict standards for natural and organic foods, avoiding items with unacceptable ingredients and promoting animal welfare and environmental responsibility. It also has rating systems for seafood sustainability, animal welfare, farming practices, and eco- friendly cleaning products to help customers make informed choices
. In 2017, Whole Foods was acquired by Amazon for $13.7 billion
. The chain had introduced a more affordable store concept called "365 by Whole Foods Market," targeting millennials, but this concept was discontinued in 2019, with existing stores converted to regular Whole Foods locations
. Whole Foods Market also focuses on ethical sourcing through initiatives like the Whole Trade Guarantee, which supports fair prices, better labor conditions, and environmental sustainability in products imported from developing countries
. The company is involved in energy efficiency efforts, including renewable energy credits, solar energy, and green building certifications
. In summary, Whole Foods is a leading retailer in organic and natural foods with a strong commitment to quality, sustainability, and ethical sourcing, now operating under Amazon's ownership