Jellycat plush toys are expensive primarily because they use premium materials, feature meticulous craftsmanship including handmade details, and have unique, often limited-edition designs that drive high demand. The brand also prioritizes safety, ethical production, and durability, which adds to manufacturing costs. Additionally, Jellycat has a strong global luxury brand reputation that sustains high prices. These factors combined make Jellycat plush toys more costly than many other stuffed animals but also justify their price given their quality, exclusivity, and lasting value.