why are mg cars so cheap

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Nature

MG cars are so cheap primarily because they are manufactured in China, where production and labor costs are significantly lower than in countries like Japan, South Korea, or Europe. The brand MG, once British, is now owned by Chinese company SAIC Motor, which uses large-scale manufacturing, local part sourcing, and government incentives to keep costs down. Additionally, MG positions itself as a budget-friendly brand with a simplified design and features, avoiding costly extras to maintain affordability. MG also employs an aggressive pricing strategy to gain market share, offering lower prices than competitors in markets like Australia. They use proven technology to reduce research and development costs. Moreover, MG cars tend to have a lower resale value, which is factored into their initial lower pricing. In summary, the combination of Chinese manufacturing advantages, strategic pricing, simplified features, and brand positioning enables MG to offer cars at lower prices than many established rivals, especially in regions like Australia where import tariffs and market competition also play a role in pricing.