Rabbits are associated with Easter primarily because of their longstanding symbolism related to fertility and rebirth. The connection dates back to pagan traditions, particularly those honoring the Germanic goddess Ēostre (or Ostara), a goddess of spring and fertility whose sacred animal was thought to be the hare or rabbit. Rabbits’ prolific breeding made them natural symbols of fertility and new life, which closely aligned with the themes of spring and rebirth celebrated during Easter.
The tradition of the Easter Bunny itself emerged in 17th century Germany with the figure of the "Osterhase" or Easter hare, believed to lay colorful eggs in nests made by children. These eggs were also ancient symbols of fertility and rebirth. German immigrants brought this tradition to the United States in the 18th century, where it evolved into the Easter Bunny delivering eggs, candies, and toys.
Thus, the Easter Bunny merges ancient pagan fertility symbolism with the Christian celebration of Jesus' resurrection, both emphasizing themes of renewal and new life. While rabbits don’t lay eggs biologically, the association of rabbits and eggs as symbols of fertility and rebirth naturally merged over time into modern Easter customs.
