The Buffalo Bills are wearing white because of their new "Cold Front" Rivalries uniforms introduced as part of the NFL's 2025 Rivalries uniform series. These all-white jerseys with blue accents pay tribute to Buffalo's cold, snowy winter climate and represent the city's identity and toughness in harsh weather. The uniforms are designed to embody Buffalo's essence—ice in the air, grit in the soul, and a city that thrives in the cold. The team encourages fans to create a "white-out" effect by wearing white to games when these jerseys are worn, enhancing the connection between the team and the local community during divisional matchups. This move is also part of Nike and the NFL's effort to strengthen local ties with unique uniform designs for different teams in divisional games starting in 2025.
