why are the browns playing in london

The Cleveland Browns are playing in London in 2025 as part of the NFL International Series, which aims to bring regular-season NFL games to international markets, including London. The Browns were designated as one of the three home teams to play one of their nine home games in London during the 2025 season. This is part of the NFL's growth strategy to expand its global presence, and London, particularly the Tottenham Hotspur Stadium, has become a regular venue for these international games. The 2025 season features a record number of seven international games across five countries, with some teams, like the Vikings and Browns, playing in London to help promote the sport overseas and engage international fans.