The widespread appearance of Union Jacks and St George's flags today is largely due to a grassroots movement that began in mid-July 2025, notably in Birmingham's Weoley Castle area. This movement started as a show of national pride and patriotism, inspired initially by the Lionesses’ success in the Euros and an incident involving a girl barred from a school speech while wearing Union Jack-themed attire. Groups like the Weoley Warriors have actively promoted the display of these flags, raising funds to cover the cost of materials. The flags have since spread across many parts of England, shown on lampposts, streets, and public places. The motivations cited by participants range from patriotism and pride in British history to feelings of neglect and fear about the country’s future. However, these displays are controversial as some view them as linked to far-right or anti-immigration sentiments, especially amid protests and tensions related to asylum seekers in the UK. Some councils have been removing flags or managing their display, highlighting the divided public response to this flag-raising phenomenon. In summary, the Union Jacks everywhere today are part of a complex social and political expression of national identity and belonging, spurred by recent events and amplified by social media and community groups like the Weoley Warriors and Operation Raise the Colours.