TikTok has updated its platform guidelines to officially limit creators to using only five hashtags per post. This change is intended to improve user experience by decluttering captions, reducing spammy hashtag usage, and helping the algorithm better understand and categorize content. By restricting hashtags to five per post, TikTok aims to enhance relevance and discoverability rather than allowing excessive tagging, which can confuse the algorithm. However, this update has been met with frustration among content creators who feel it may hurt their views and engagement, especially those who relied on more hashtags for reach and growth. This hashtag limit is now a standard feature on TikTok, with no exceptions reported.
Reasons for TikTok's Hashtag Limit
- To declutter captions and make them more readable.
- To prevent hashtag stuffing that can dilute content relevance.
- To help the TikTok algorithm be more accurate in content categorization and showing videos to the right audience.
- To foster a better user experience by encouraging strategic hashtag use rather than quantity.
Impact on Creators
- Creators need to be more strategic in selecting the most relevant hashtags.
- Smaller creators feel limited in their ability to grow organically.
- The platform focuses on quality over quantity for hashtag use.
This hashtag restriction is currently in effect across TikTok and appears to be part of the platform’s ongoing efforts to optimize content discovery and user engagement.
