Halsey is currently unable to make a new album because her record label is not allowing her to. This restriction is due to the commercial performance of her 2024 album, "The Great Impersonator," which the label considers an underperformance compared to her previous successes, notably the 2020 album "Manic." Although "The Great Impersonator" sold about 100,000 copies in its first week and debuted at No. 2 on the Billboard 200 — a strong showing by most standards — the label expected much higher sales akin to those of "Manic." Halsey explained that while the album would be deemed successful for many artists, it is viewed as a failure in the context of her past achievements. She has expressed frustration about being judged by unrealistic expectations based on her prior peak success, and she is currently not allowed to release new music under her label's terms despite her tour being her highest-selling yet.