why did disney reinstate jimmy kimmel

Disney reinstated Jimmy Kimmel's show after suspending it for comments he made about the assassination of conservative activist Charlie Kirk. The Walt Disney Company initially suspended Kimmel's show to mitigate tensions during a sensitive time, citing that some remarks were ill-timed and insensitive. However, after a week of thoughtful discussions with Kimmel and facing significant backlash, including a loss of nearly $5 billion in Disney's stock value, subscriber cancellations on Disney+ streaming services, and pressure from Hollywood unions and political leaders, Disney decided to bring the show back on air. The reinstatement was largely motivated by business interests and the need to manage public relations rather than government pressure or free speech concerns. Kimmel returned with a large viewership despite some major affiliates continuing to preempt the show.