why did jasmine roth move to utah

Jasmine Roth moved to Utah from California in 2024 primarily because she and her family loved the area, especially for snowboarding and skiing, and had strong ties there including getting married in Park City. The move was motivated by a desire for a slower pace of life, a reset, and a new challenge. While she initially found rebuilding her design business in Utah difficult, the natural environment, changing seasons, and the feeling that Utah is their "happy place" were all factors in the decision. The Roth family had grown increasingly fond of Utah over the years through vacations and owning a getaway condo before deciding to relocate permanently. This major life change also coincided with the birth of her second daughter and a need to adjust her design style to the new environment.