why did jerry leave ben and jerry's

2 hours ago 2
Nature

Jerry Greenfield, the co-founder of Ben & Jerry's, left the company after 47 years because he felt that the independence to advocate for social issues, which was central to the brand's identity, had been curtailed by its parent company, Unilever. He expressed that Unilever had "silenced" and "sidelined" Ben & Jerry's from openly campaigning for social causes, which deeply conflicted with his values and the company's original social mission. This loss of autonomy, coming after a unique merger agreement designed to preserve the brand's social mission, led to Greenfield feeling emotionally "torn apart" and ultimately deciding to resign with a "broken heart".