Chelsea do not have a shirt sponsor for the 2025-26 season because the club is prioritizing securing a long-term, high-value partnership over accepting short-term deals. After their recent success, including qualifying for the Champions League and winning the revamped FIFA Club World Cup, Chelsea is targeting a sponsorship deal worth between £60 million and £65 million per season. They have received multiple offers, including interest from Saudi Arabian airline Riyadh Air, but have held off on signing until they secure a deal that meets their ambitions. This approach follows similar patterns seen in recent seasons when Chelsea started campaigns without a front shirt sponsor while negotiating deals. Premier League rules allow only one front-of-shirt sponsor per season, and Chelsea remains the only Premier League club this season without one. The club's strategy reflects a focus on maximizing the sponsorship value rather than rushing into a lower deal.
