The Buffalo Bills play "Mr. Brightside" by The Killers as a new team anthem that originated during a game in the 2023 season. During a late-game moment in a Week 15 victory over the Cowboys, tight ends Dalton Kincaid and Dawson Knox requested the song to be played, which energized both players and fans. This led to the song being played routinely during the fourth quarter of Bills home games, becoming a crowd singalong and a source of motivation for the team, notably quarterback Josh Allen, who targets having the song played in the fourth quarter as a sign of success. The tradition grew with a lyric video shown during a playoff game and even featured at Knox’s wedding, firmly establishing "Mr. Brightside" as a spirited celebration song linked to the Bills' recent success and fan culture at Highmark Stadium.
