why do they use gold cups on love is blind

The gold cups on Love Is Blind are used primarily for aesthetic and practical reasons. The show's creator, Chris Coelen, stated that the gold cups are a personal preference and help viewers instantly recognize the show, creating a distinctive "connective tissue" that is fun and authentic to the series. In addition to this stylistic choice, the opaque gold goblets serve a practical purpose for the show's editing process: they allow editors to cut between scenes seamlessly without showing how much liquid is left in the glass, thus avoiding continuity errors and hiding the passage of time between shots. Contestants drink everything from coffee to tequila out of these gold cups, which have become a symbolic and iconic part of the show's identity.